Pedif
Agentic AI Solutions
Client: MarcusLocation: Dresden, GermanyIndustry: Digital Marketing & SaaS EnablementProject Type: Workflow Design & AutomationDelivered: September 2025 
Project Overview
Pedif Digital GmbH sought to centralize their content and campaign operations into a single, scalable system. Their goal was to unify editorial workflows, marketing campaign execution, and governed knowledge management across a hybrid team of in-house staff and freelancers.
The solution had to support:
● Reuse of content across multiple marketing channels
● Real-time document collaboration via Microsoft 365
● Governance over field dictionaries and workflow rules
● Automated campaign readiness and reporting
Our Approach:
We designed and implemented a ClickUp-based workspace called “Marketing & Outreach” with three core pillars: 1. Content Library – all reusable assets (blogs, PDFs, guides, visuals) managed through a lifecycle:
Idea → In Development → In Review → Ready → Published
2. Campaigns Folder – structured by
quarter and audience (ICP), including channel-
specific subtasks with eight standardized QA checklists (LinkedIn, Overloop, Email, Paid Ads, Web, etc.).
3. Knowledge Base – governed
dictionaries for ICPs, Personas, Industries,
Channels, Languages, and Regions — ensuring consistent analytics and automation triggers.
Authoring remains in Office 365 (OneDrive/Teams), while ClickUp controls workflow, automations, and visibility.
Client Impact:
“With ClickUp now acting as our operational backbone, we finally have full visibility — from idea to publication to campaign launch — without leaving our core Microsoft 365 environment.” — Project Manager, Pedif Digital GmbH
Click Up Content Calendaric Business Value (Your ROI)
Click Up Content Marketing
Click Up Content Overview
